Vegas isn’t just another trade show stop, it’s THE trade show capital of the U.S. The arena. The battleground for brands who came to be seen.
You’re not just competing for attention. From dazzling LED walls to free cocktails and celebrity speakers down the aisle. That’s why we’re breaking down the top Highway 85 trade show tips and tricks for Las Vegas to help you stand out, crush your goals, and make your investment count.
1. Lock in a Las Vegas Booth Location That Gives You Maximum Visibility
Choose Visibility Over Everything
When you’re exhibiting in Las Vegas, your booth location can make or break your entire show. Vegas convention centers are massive, and foot traffic moves fast. Think about things like entrances, food courts, and major walkways.
Corner and island booths are gold because they allow 360° exposure. Visibility is key. If attendees can’t see you, you don’t exist.
Insider Trade Show Tip
Check the show’s previous year’s floor plan before booking your space. Look at where the major brands and crowds gathered. It’s a classic Vegas move: proximity to power equals presence.
2. Design a Booth That Stops People in Their Tracks in Las Vegas
Go Beyond “Nice”, Go Bold
In Vegas, the show floor is loud, bright, and relentless. If your booth blends in, you lose. You need something immersive, something that feels alive.
Every part of your booth should scream your brand identity and energy. Vegas isn’t the place to play it safe, it’s the place to make a statement.
Use Storytelling as a Secret Weapon
Your booth isn’t just a structure; it’s a story people walk into. Whether that’s a live demo, a hands-on experience, or a digital screen that reacts to touch, the more you engage, the longer they stay.
3. Master the Logistics of Exhibiting in Las Vegas – Before You Land
Know the Vegas Grind
Vegas isn’t your average trade show city. Between load-in schedules, union labor, and massive venues, the logistics can get wild.
- Plan for early access and know your setup times.
- Confirm your electrical, Wi-Fi, and material handling orders well in advance.
- Bring backup everything, batteries, cords, signage, and snacks (trust us).
The more you plan, the smoother your show days will be.
Bonus Trade Show Tip in Las Vegas
Schedule your deliveries strategically. Vegas docks can get chaotic, and “delayed delivery” is the phrase you never want to hear during setup day.
4. Train Your Booth Crew Like a Sales Team for Las Vegas Shows
Your People Are the Real Experience
Even the best booth in Vegas won’t save you if your staff doesn’t bring the energy. Your team should know how to greet, qualify, and engage without sounding scripted.
- Start conversations, don’t wait for attendees to approach.
- Keep the energy high to prompt engagement
- Focus on connection, not collection. You want true leads, not just names on a paper.
Every handshake is a potential deal, treat it that way.
5. Capture Leads Like a Pro at Las Vegas Trade Shows
Don’t Just Collect, Connect
If you’re exhibiting in Las Vegas, you’re not here to hand out business cards and hope. Your CTA should be loud, clear, and impossible to ignore.
Think scannable QR codes, digital challenges, or quick-hit games that turn foot traffic into hot leads. Keep it punchy and fun, but intentional.
Pro Tip: Make It Visual
Show, don’t tell. Use screens, reels, or visuals to demo your product or service in motion. The human brain remembers visuals far longer than pitches.
And after the show? Follow up fast. Vegas never fades from memory, but your booth will if you wait too long to follow up.
6. Market Your Las Vegas Booth Before, During, and After the Show
Don’t Wait for People to Find You
Use digital channels to promote your booth before you even land in Vegas. Announce your location, tease sneak peeks of your setup, and offer an incentive. Better yet, build a photo op right into your booth
During the show, keep that momentum rolling with live updates like,
- Post Instagram Stories
- LinkedIn highlights
- Quick TikTok clips that capture behind-the-scenes moments
- Installs crowd reactions.
Vegas thrives on hype, so make your booth part of the buzz.
Pro Tip: Extend Your Presence Post-Show
Your content shouldn’t end when the teardown starts. Repurpose your videos, highlight reels, and customer reactions into marketing gold.
Post-show follow-up is where most brands drop the ball. Don’t just send a “thanks for stopping by” email, create a series that nurtures and reminds them why your brand stood out in Vegas.
7. Make Las Vegas Part of Your Trade Show Experience
Lean Into the Location
You’re in Vegas. Use that to your advantage. Create a booth theme that nods to the city, maybe a neon aesthetic, casino-inspired design, or bold, playful visuals that fit the vibe.
Vegas is all about energy and sensory overload, your booth should fit right in while still being unmistakably you.
Pro Tip:Think Beyond the Booth
Host a small after-hours event, partner with nearby exhibitors for shared visibility, or book a lounge meeting spot for quieter conversations. Networking is the true jackpot in Vegas, don’t waste it.
Final Takeaway: Go Big, Get Noticed, Leave a Mark
At the end of the day, exhibiting in Las Vegas isn’t about showing up; it’s about showing off. The brands that dominate Vegas don’t just build booths, they build moments and memories.
From location and looks to logistics, every detail matters, because in Vegas, the spotlight’s big enough for everyone, but the winners are the ones who own it.
Pro tip: Don’t wait for next year to level up your trade show game
When design, strategy, and storytelling work together, your booth stops being a space. If you’re ready to make a real impact, hit the gas. Let’s build something that actually moves the needle.
At Highway 85 Creative, we don’t just build booths. We create experiences that stop people in their tracks and make your competition sweat. Schedule a Discovery Call and let’s turn your next Vegas trade show into a showstopper.
