Starter made a statement at Super Bowl LIX- Our presence was everywhere, and the impact was undeniable. From commending the biggest retail spaces to hosting one of the most exclusive events of the weekend, we delivered activations that stood out in a crowded superbowl landscape. RESULTS: 29 billion organic impressions, 53 media placements, and Starter recognized as a major force during the biggest week in sports. A huge thank you for your support of us, always!
Custom | Rental | Experiential
Design + Build Your Best CES Booth Yet
CES isn’t just a trade show- it’s the Super Bowl of innovation, and where your brand steps into the spotlight. That’s where we come in. We create bold, high-impact experiences that stop traffic and spark real connections. With 130,000+ attendees and 4,000+ brands, standing out isn’t optional.
We’re the partner that makes sure you do.
BE BOLD. LET’S BUILD SOMETHING!
About CES 2026
CES 2026 is where the future shows up- loud, bold, and on full display.
From January 6-9, the global tech community will take over Las Vegas, with Mandalay Bay as ground zero for innovation. Thousands of the world’s most forward-thinking brands, media, investors, and decision-makers will converge to launch, discover, and connect.
Last year brought over 130,000 attendees and 3,200+ exhibitors..and 2026 is set to be even BIGGER.
If you’re ready to get your tech in front of the right people, CES is your moment. But cutting through the noise takes more than just showing up.
We’ll help you create an experience that gets noticed, gets talked about, and gets results.
CES isn’t ready for what we’re about to build together. Let’s go.
Stand Out With Our Booth Rentals:
High impact. Zero hassle.
All Highway.
Need a show-stopping booth without the long-term commitment? Our CES rental solutions are anything but off-the-shelf. Every rental is designed to look and feel like it was made just for you- because your brand deserves better than basic.
You show up, we show off.
We handle everything from design and logistics to install and teardown, giving you a seamless, stress-free experience that lets you focus on making connections and showing off your tech.
Perfect for fast-moving brands, product launches, or first-time CES exhibitors looking to make a serious impression- without the build-from-scratch price tag.
One-Of-A_Kind, just like you.
Custom Purchase
Hand-crafted to command attention.
When you’re ready to own your space and build something iconic, our custom booth program brings your brand to life with bold design, precision fabrication, and unmatched strategy.
From immersive experiences to modular builds that scale with your brand, our in-house team delivers end-to-end- from first sketch to final walkthrough. Every detail is built for impact, and no two designs are ever the same.
Ideal for brands making a long-term investment, exhibitors with a robust trade show schedule, and companies ready to cement their place as category leaders.
Whether it’s rental, custom, or a hybrid of both- Highway 85 Creative is your CES partner from start to finish. Ready to get started?
Why Choose Highway 85 For Your CES 2026 Booth?
Because at CES, average doesn’t cut it.
We’re THE CES booth builders- trusted by bold brands to design high-impact spaces that stop traffic, spark conversations, and steal the spotlight. Custom or rental, we build for attention, action, and serious ROI.
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Creative Partner You Actually Want to Work With
Ways to make you stand out
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What We
Bring to the Table:
Everything Under One Roof
Design, engineering, graphics, production, and logistics—all handled in-house. No outsourcing. No middlemen. Just seamless coordination and total control.
Proven CES Success
Over 21 years in the game. Multiple award-winning booths. And a playbook built for high-stakes shows like CES.
Creative That Hits Different
Creative strategy isn’t a bonus—it’s our baseline. Every booth we build blends vision, story, and bold originality- so your booth doesn’t just look amazing, it performs
People-First, Brand-Focused
We don’t just build booths—we build partnerships. Our team becomes an extension of yours, laser-focused on making your brand the star.
Engagement That Converts
Interactive builds. Bold visuals. Experiences that actually bring people in and start meaningful conversations.
Vegas? Been There. Built That.
As Phoenix locals, we’ve been slinging booths in Vegas longer than most can find the convention center loading dock. Trust us—this isn’t our first CES rodeo.
We are Highway
85 Creative and
we build cool sh*t!
If your past trade show efforts felt forgettable, you need something new..dramatically new. Let our bold, strategic, attention-grabbing builds reimagine what’s possible. Let’s shake up your event presence and give your brand the spotlight it deserves.
Strategy
We don’t guess- we map. From the jump, we help define what success looks like for your brand, then build a booth experience designed to hit those marks hard. Every choice is intentional, every detail tied to what has to be true for you at the end of your show.
Design
A one size fits all approach does not work for a truly unique outcome. Designing a custom solution for your tradeshow program requires a free-flowing collaborative process between the client and our design and engineering team.
In-House Production
From sketches to structure, our in-house production team handles it all; design, fabrication, graphics, and logistics. That means direct communication, faster turnarounds, and one team that owns the details with no middlemen.
Delivery + Install + Takedown
Let our labor team handle all your needs on the show floor so you don’t have to. We send the best of the best to represent you and everything you stand for. We won’t quit until the job is done right.
Frequently Asked Questions
CES isn’t just a trade show- it’s the Super Bowl of innovation. It’s where the world’s most disruptive brands go to launch, connect, and own the spotlight. With thousands of exhibitors and media outlets in the mix, your booth isn’t just a display- it’s a statement. And it needs to hit hard.
Yesterday. But seriously- CES is in January, which means prime booth spots, materials, and install teams start locking up by early fall. We recommend kicking things off at least 4–6 months out. The earlier, the better.
Yep. Whether you want a totally original, jaw-dropping custom build or a high-impact rental that looks anything but off-the-shelf, we’ve got the tools (and the team) to make it happen. We’ll work with your budget, timeline, and brand voice to make sure your booth punches above its weight.
Definitely. Whether you’re showcasing multiple products, divisions, or partner brands, we’ll help you design smart zones that feel unified but still let each team shine.
All of it. From concept to completion, we handle design, fabrication, shipping, I&D (installation & dismantle), and on-site logistics. Our team is Vegas-experienced and CES battle-tested. You show up ready to sell, we handle the chaos.
That’s literally what we do. With bold visuals, immersive design, and attention-grabbing details, we turn crowded show floors into your brand’s stage. CES is loud- we make sure you’re louder.
Absolutely. From dismantling and storage to reconfiguring for your next event, we’ll keep your booth working long after CES. We also offer post-show debriefs so your next one is even better.
Common traps?
• Waiting too long to start design
• Underestimating logistics in Vegas
• Choosing a boring booth partner
We’ll help you skip all of that. No rookie mistakes. No last-minute stress. Just clean execution and big results.
Then you’re in the right place. We walk first-timers through the entire process; budgeting, deadlines, design, logistics, and even how to train your staff for showtime.
We’ve been doing this for over 20 years. CES is our home turf. And we’re not afraid to say it..we’re THE CES booth builders. When your brand needs to show up and show out, we’re the crew that gets you there.
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High-fives all around!
The impact was undeniable
Starter made a statement at Super Bowl LIX- Our presence was everywhere, and the impact was undeniable. From commending the biggest retail spaces to hosting one of the most exclusive events of the weekend, we delivered activations that stood out in a crowded superbowl landscape. RESULTS: 29 billion organic impressions, 53 media placements, and Starter recognized as a major force during the biggest week in sports. A huge thank you for your support of us, always!
An overdue thank you!
Our team had an incredibly positive experience at Commodity Classic last month, in large part to your team’s excellent customer service and guidance from concepting through booth build. It’s clear you really went the extra mile with your proposal to accommodate both our budget and time constraints without sacrificing quality of design, attention to detail, and customer service.
I’ve worked with a wide selection of trade show vendors over the years, and I can say with confidence y’all are at the top of the heap.
Our team had an incredibly positive experience at Commodity Classic last month, in large part to your team’s excellent customer service and guidance from concepting through booth build. It’s clear you really went the extra mile with your proposal to accommodate both our budget and time constraints without sacrificing quality of design, attention to detail, and customer service.
I’ve worked with a wide selection of trade show vendors over the years, and I can say with confidence y’all are at the top of the heap.
So grateful for you
The sign looks great- the MDF letters totally make it! We’re so grateful for you and so excited!
The sign looks great- the MDF letters totally make it! We’re so grateful for you and so excited!
treated it with love
Thanks for the outstanding support and coordination with the Barrett Jackson event. Four of our Aero Leadership Team, including the President of Honeywell Aerospace, attended on Saturday and were very pleased with how we highlighted the HON brand! For a 10×60 with not much going on, the team treated it with love!
Thanks for the outstanding support and coordination with the Barrett Jackson event. Four of our Aero Leadership Team, including the President of Honeywell Aerospace, attended on Saturday and were very pleased with how we highlighted the HON brand! For a 10×60 with not much going on, the team treated it with love!
Big hit!
The showroom was a big hit at our Grand Opening, it was very impressive. Thank you for all your hard to get it done.
The showroom was a big hit at our Grand Opening, it was very impressive. Thank you for all your hard to get it done.
Incredible work
Thank you for the awesome work that ya and your team have done for us on our 20×20 booth. It continues to get so much praise at each show and we LOVE how it stands out from other booths on the show floor. Incredible work, and again – thank you!
Thank you for the awesome work that ya and your team have done for us on our 20×20 booth. It continues to get so much praise at each show and we LOVE how it stands out from other booths on the show floor. Incredible work, and again – thank you!
I’m over the moon!
Dudes, it came out soooo FREAKIN sweet! It is super sick, and makes the place look hella bad ass! The installer was a super awesome dude, he did a fantastic job. Double thumbs up! Pon and Guy- you lads really do create cool shit! I’m over the moon! Thank you so much for hooking me up!!
Dudes, it came out soooo FREAKIN sweet! It is super sick, and makes the place look hella bad ass! The installer was a super awesome dude, he did a fantastic job. Double thumbs up! Pon and Guy- you lads really do create cool shit! I’m over the moon! Thank you so much for hooking me up!!
Wouldn’t hesitate to reach out!
The whole process of our unique office wall was a joy, in large part to the team at Highway 85 Creative! Everyone my team and I interacted with was communicative, friendly, and came up with a solution for our last minute request! Wouldn’t hesitate to reach out with future projects. I love how creative and awesome this team is!
The whole process of our unique office wall was a joy, in large part to the team at Highway 85 Creative! Everyone my team and I interacted with was communicative, friendly, and came up with a solution for our last minute request! Wouldn’t hesitate to reach out with future projects. I love how creative and awesome this team is!
I am so thankful
Without Highway 85 Creative, It would have been a very plain store with no creativity and character. I cannot think of anyone else to have created our space and am so thankful we found Highway 85!
Without Highway 85 Creative, It would have been a very plain store with no creativity and character. I cannot think of anyone else to have created our space and am so thankful we found Highway 85!
an absolute pleasure!
Working with Chase, Guy, Michele, Angelina, and the whole Highway 85 Creative team has been an absolute pleasure! When approaching the task of my first and our company’s first trade show in the US, we needed the right partner. Someone who could really guide us through this new and intricate process of bringing our brand to life at a trade show scale. We knew we needed a creative agency, but we also needed one built-on service. Excited to have found this amazing group of people and we look forward to our continued partnership in the future.
Working with Chase, Guy, Michele, Angelina, and the whole Highway 85 Creative team has been an absolute pleasure! When approaching the task of my first and our company’s first trade show in the US, we needed the right partner. Someone who could really guide us through this new and intricate process of bringing our brand to life at a trade show scale. We knew we needed a creative agency, but we also needed one built-on service. Excited to have found this amazing group of people and we look forward to our continued partnership in the future.
I could not be happier
In a world where there are so many options, we feel lucky to have found one that truly checks all the boxes. Let me save you some time and tell you why Hwy85 should be your next booth builder. In a moment of sheer panic, with the clock winding down, Hwy85 rose to the challenge and delivered something that not only came in below our budget but also designed, to a tee, exactly what we were looking for. I am so grateful for Chase, J4 from the design team, and the estimating team for turning around a proposal that matches our needs and fits within our budget in less than 48 hours! I would recommend Hwy85 to anyone looking for a vendor partner that is flexible, punctual, communicative, and true experts at what they do. I could not be happier with the experience I’ve had working with Hwy85.
In a world where there are so many options, we feel lucky to have found one that truly checks all the boxes. Let me save you some time and tell you why Hwy85 should be your next booth builder. In a moment of sheer panic, with the clock winding down, Hwy85 rose to the challenge and delivered something that not only came in below our budget but also designed, to a tee, exactly what we were looking for. I am so grateful for Chase, J4 from the design team, and the estimating team for turning around a proposal that matches our needs and fits within our budget in less than 48 hours! I would recommend Hwy85 to anyone looking for a vendor partner that is flexible, punctual, communicative, and true experts at what they do. I could not be happier with the experience I’ve had working with Hwy85.
We love
this team!
First off, we love this team. Brittney and Chase (and the supporting team) have been very helpful and responsive to our needs. There were 5 vendors in the running and they narrowed it down. The other designs were boring. I just wanted to extend my gratitude to this team. Thank you for the attention and guidance to help our client Brisk It make their CES debut a positive experience. Balancing the design & budget of this project came with some challenges. That said, working with everyone at Highway helped us pull through and come out with an awesome booth. From the concept development to the logistics, fabrication and assembly – Highway 85 was there to guide us through the process. I hope all of your other work at CES shined as brightly. I hope more opportunities to collab with this team come sooner than later!
First off, we love this team. Brittney and Chase (and the supporting team) have been very helpful and responsive to our needs. There were 5 vendors in the running and they narrowed it down. The other designs were boring. I just wanted to extend my gratitude to this team. Thank you for the attention and guidance to help our client Brisk It make their CES debut a positive experience. Balancing the design & budget of this project came with some challenges. That said, working with everyone at Highway helped us pull through and come out with an awesome booth. From the concept development to the logistics, fabrication and assembly – Highway 85 was there to guide us through the process. I hope all of your other work at CES shined as brightly. I hope more opportunities to collab with this team come sooner than later!