The Future of Trade Shows

How Special Tech Continues to Change the Game

In the world of experiential marketing and brand activations, staying ahead of the curve ALWAYS means embracing the latest tech. 

At Highway 85 Creative, we *strongly* believe that cutting-edge tech is one of the necessary secret ingredients to making your trade show pop off. 

From holograms to interactive touchscreens, these innovations are redefining engagement, and we’re proud to offer them as part of our rental inventory, supported by our in-house Special Tech Director who ensures seamless integration and custom content creation.

Holograms: The Ultimate Attention-Grabber

Holographic displays have evolved from sci-fi fantasies to must-have marketing tools. Whether it’s a life-size hologram greeting guests at a trade show booth or a tabletop hologram showcasing product details in a retail setting, these 3D illusions captivate audiences like nothing else. 

Our badass holograms are available to all clients for rent and can be customized with branded content, making them perfect for greeting event attendees with a  company leader or influencer. product launches, presentations, or immersive brand storytelling.

Love the Vegas Sphere? We Have a Mini Version! 

For a unique visual twist, our mini sphere display adds a futuristic touch to any space. Suspended or mounted, this spherical LED screen is ideal for looping animations, logos, or dynamic visuals that draw eyes from every angle. 

Compact yet powerful, it’s a great solution for events where space is limited but impact is non-negotiable.

LED Poster: Bright, Bold, and Flexible

Traditional printed posters can’t compete with the vibrancy of our LED posters. These high-resolution digital displays are lightweight, energy-efficient, and easily updated with new content on the fly. 

Whether used in a retail window, at a conference, or as part of a corporate lobby installation, LED posters ensure your messaging stays fresh and eye-catching.

Custom-Sized LED Walls: Bigger, Brighter, Better

Not all LED walls are created equal. That’s why we offer custom-sized LED walls tailored to fit any environment. From curved displays to massive video backdrops, our modular LED solutions provide crisp, seamless visuals that enhance brand activations, stage designs, and immersive environments. 

Paired with custom content developed by our team, these walls turn any event into a showstopper.

Touchscreens: Interactive Engagement

Today’s audiences expect interactivity, and our touchscreen rentals deliver just that. Whether used for product demos, wayfinding, or gamified brand experiences, these intuitive displays encourage hands-on engagement. Our Special Tech Specialist works with clients to develop tailored interactive content, ensuring a smooth and memorable user experience.

Why It Matters

Special technology isn’t just about flashy effects—it’s about creating deeper connections with your audience. By integrating holograms, LED displays, touchscreens, and more, brands can tell their stories in dynamic new ways. And with Highway 85 Creative’s full-service support, from content creation to installation, leveraging these tools has never been easier.

Ready to elevate your next project with game-changing tech? Let’s talk.

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