When you hear “holograms,” you might think someone is talking about Back to the Future or a sci-fi movie. But holograms are not just a figment of Hollywood’s imagination or an abstract idea. They’re here and available right now, for businesses and marketers alike to use as they please. Here’s a little more about this cutting-edge technology and how it can play a starring role in your next experiential trade show booth.

Top Tech At An Affordable Price

Normal hologram tech is made by reflecting a laser beam off the object you want to capture. Think of it as “a cross between what happens when you take a photograph and what happens when you look at something for real. Like a photograph, a hologram is a permanent record of the light reflected off an object. But a hologram also looks real and three-dimensional and moves as you look around it, just like a real object.”

Sounds cool as sh*t, right? But, you’re also probably thinking it sounds expensive – it is. But there are alternatives that are more advanced and less expensive. This is where it pays to work with a creative agency partner like Highway 85. We not only are at the forefront of using this cutting-edge hologram technology in exhibits, but we also own and have adapted this new tech for our customers. Our customers

are able to rent the tech from us and get all the benefits without having to make the full-scale investment themselves.

Holograms In Action

Wondering how a hologram can up the ante of your next trade show booth or event? Here are a few images of the holograms we’ve designed with our clients at work:

Tech is always changing, but the one commonality of what works at trade shows is tech that gets attention. Right now, holograms are the hottest thing around. Interested in exploring it for yourself?

Just give us a call!