A small, secondary exhibit presence positioned away from the main booth space, typically at a high-traffic location within the event venue such as a lobby, registration area, or corridor. Outposts are used to extend brand visibility beyond the exhibit hall, direct attendees to the main booth, distribute promotional materials, or support lead capture in areas with heavy foot traffic. They are typically simpler in construction than the primary exhibit and may consist of a banner stand, kiosk, or small branded counter.