At Highway 85 Creative, we don’t just create— we blow minds and leave the competition eating dust. Our work with FreePower at KBIS 2024 was no different. FreePower, known for its high-end design and next-gen products, asked us to help them crash into their first-ever trade show with a booth that would turn heads and stop people in their tracks. Mission accepted. Spoiler: We didn’t just nail it; we crushed it.
The Challenge: Go Big or Go Home
For their debut, FreePower didn’t want anything ordinary—they wanted extraordinary. The booth had to showcase their sleek, tech-forward products while being an absolute magnet for attendees. We knew we had to deliver something unforgettable.
The Solution: A Booth That Screams Innovation
We tapped into FreePower’s futuristic aesthetics, collaborating closely with CEO Jake Slatnick to design a space that oozed elegance and cutting-edge style. One side of the booth featured stunning Leicht furniture for that modern, high-end vibe, while the other side was custom-built by our Highway 85 team with elements of fabrication and woodwork that gave the space a soul.
See the magic for yourself! Check out how we brought FreePower’s vision to life with this show-stopping booth at KBIS 2024.
Highlights of the Booth:
- Interactive Displays: Attendees weren’t just looking—they were experiencing FreePower’s products, hands-on.
- Custom Bar Area: The perfect place to network and display product.
- Massive LED Wall: Eye-catching and impossible to ignore, this beast of a display showcased FreePower’s products in all their glory.
- Custom Cubby Wall: A signature statement piece packed with elements that screamed FreePower’s brand identity.
The Result: Best in Show, Baby
FreePower’s booth? Total showstopper. It didn’t just attract visitors—it captivated them, securing FreePower the Best in Show award at KBIS 2024. But wait, there’s more. They took their success to HD Expo in Vegas and did it all over again, snagging another award for their unforgettable booth design.
What’s Next: More Wins Ahead
This partnership with FreePower? Just the beginning. We’re already gearing up to help them conquer future events with the same fire and energy that brought them success at KBIS and HD Expo.
Want to see more of what we’ve accomplished? Check out our detailed FreePower case study to learn how we took this project from concept to award-winning execution.
At Highway 85 Creative, we push boundaries and craft experiences that stick with you long after the show ends. Ready to crush it at your next event? Let’s team up and create something that’ll have people talking for years. 💥
Reach out now, and let’s get to work! 🚀
