CUSTOM TRADE SHOW BOOTHS
Your booth is the first impression your brand makes on the show floor. A custom trade show booth built around your goals, not a template, is what separates exhibitors who get remembered from exhibitors who get walked past.
Highway 85 designs, engineers, fabricates, and installs custom trade show booths in-house from our Phoenix production facility. No subcontracted build partners, no handoffs between vendors. One team owns your booth from concept to show floor.
Some of
our clients
Why Custom
Custom Booths Built Around Your Brand Goals
A custom booth isn’t just a bigger budget version of a rental. It’s built to your brand’s specific goals: the story you’re telling on the floor, the traffic pattern you want, the product you need to showcase, the meetings you need to host. That means your booth is designed around your program, not squeezed into a modular kit that was designed around someone else’s.
Custom booths give you full control over footprint, structure, materials, lighting, and graphics. If your brand needs a two-story structure, an integrated product demo area, or a private meeting space, a custom build is where that gets solved.
Our Process
Everything Happens Under One Roof
Strategy
Design
In-House Production
Delivery + Install + Takedown
Sizes and Configurations
Custom Booth Sizes and Configurations
Custom booths scale to whatever footprint your show floor allocation requires, from compact inline spaces up through full island configurations:
10x10 and 10x20 booths for focused, high-traffic inline spaces
20x20 booths for teams that need more room for demos, meetings, or hospitality
20x30 and larger footprints for brands running multiple functions in one space
Island booths for full 360-degree brand experiences with no back wall
10 x 10
10 x 20
20 x 20
20 x 30 +
Islands
Every configuration is engineered to your specific show requirements, including weight, drayage, and local fire marshal specs for the venue you’re exhibiting at.
You've got Options
Rental vs Custom Options
Not every program needs a ground-up custom build. If you change your booth design between shows, or you’re testing a new exhibit program before committing capital, a rental exhibit can still look custom without the investment.
give you flexibility. You don’t own the structure, so you can change your design before every show
Custom booths
give you predictability. You know exactly what the booth weighs and how long it takes to set up, which makes it easier to estimate labor, shipping, and drayage costs across every show on your calendar.
Highway 85 builds both. If you’re not sure which makes sense for your program, talk to our team before you commit either way.
Custom Trade Show Booth FAQ's
Rental booths give you flexibility since you don’t own them, so you can change your design before every show. Buying gives you predictability: you know your booth’s weight and setup time, which makes it easier to estimate labor, shipping, and drayage.
Yes. Every custom booth includes a multi-view 3D rendering as part of the design process, so you see the finished structure before fabrication starts.
Yes. Our own labor team handles delivery, install, and takedown at the show, not a subcontracted crew.
Everything from 10×10 inline spaces to full island booths. See the sizes section above for details on what fits different show floor allocations.
Custom builds need more lead time than rentals because of design, engineering, and fabrication. Talk to our team early in your show planning timeline to make sure your build schedule lines up with your show date.
be bold. Let’s build something!
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