From Concept to Reality: The Badass BTS of a Custom Trade Show Booth
With Insight Into Our Recent 20×30 Exhibit for Black Duck Ever wondered what it takes to transform a killer custom trade show booth idea into a jaw-dropping reality? At Highway 85, we don’t just build exhibits—we engineer brand experiences that command attention. Buckle up, because we’re taking you behind the scenes of how we take […]
The No-BS Guide to Owning Your Next Trade Show
My Learnings Taking Essence Cosmetics to ULTA FLC Hey there! I’m Brittney Martin, Artistic Director at Highway 85 Creative—a no-fluff, all-fire creative house delivering next-level trade show experiences. Since jumping into this world nearly three years ago, I’ve gone from a crash course in trade shows to leading the creative direction on some of our […]
Matrix Panels vs Box Panels & 5 Other Design Decisions You Should Know
Let’s get real—trade show success isn’t luck, it’s strategy. Every design choice you make is either setting you up to crush the floor… or disappear into it. There is no one-size-fits-all solution. Want a booth that actually pulls people in and gets remembered? Then you’ve gotta get intentional with your setup. From the backbone of […]
5 Examples of Transformative Trade Show Booth Lighting
Grab Attention. Drive Traffic. Reinforce Your Brand. In the chaotic jungle of trade shows, where everyone’s fighting for attention, lighting isn’t just a tool—it’s your secret weapon. Forget basic illumination; we’re talking about lighting that transforms your booth into a high-impact, head-turning experience. Whether it’s dramatic spotlights, dynamic LED displays, or a subtle glow that […]
Top Trade Show Booth Trends of 2025
From Sleek Aesthetics To High Tech Integrations Trade shows have always been a badass way to connect with buyers and partners face-to-face, and as we barrel into 2025, they’re evolving faster than ever. Forget boring booths and forgettable experiences—this year is all about creating moments that stick. In this blog, we’re breaking down the top […]
5 Takeaways From Design & Construction Week 2025
KBIS & IBS take Las Vegas The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS) aren’t just trade shows—they’re the Super Bowl of the design, construction, and home improvement industries. If you’re serious about making an impact in these spaces, this is where you need to be. This year had record-breaking […]
The Real Price of Standing Out: Our Take on Trade Show Budgets
Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to […]
FreePower’s Explosive Debut at KBIS 2024: How We Built a Show-Stopping Booth That Dominated the Scene
At Highway 85 Creative, we don’t just create— we blow minds and leave the competition eating dust. Our work with FreePower at KBIS 2024 was no different. FreePower, known for its high-end design and next-gen products, asked us to help them crash into their first-ever trade show with a booth that would turn heads and […]
