If your booth at CES isn’t making people stop in their tracks, you’re basically wallpaper. CES is the global launchpad for innovation, influence, and ideas that shape what’s next. This is where the world’s biggest brands, boldest startups, and smartest minds collide to set the tone for the entire year. And at Highway 85 Creative, we’re obsessed with helping our clients not just show up, but steal the show.
So buckle up. We’re breaking down why CES is important, and why showing up with a killer creative partner is the key to success.
1. CES Is Huge, Like, Whole Nother Ballgame Huge
The scale? It doesn’t lie.
- 142,465 attendees in 2025
- 4,500+ exhibitors
- Over 2.5 million sq ft of exhibit space
- 150+ countries represented
There are so many people from all over the world coming to this event that’s why you need to forget the cute little displays. You need to have gravitational pull, something to make you stand out amongst the crowd.
Why That Matters for You
More people. More brands. More competition. CES is a fight for attention, the show floor is the arena and your booth is your weapon. If it doesn’t command eyes and energy, it disappears into the noise. At a show this massive, visibility isn’t optional, it’s survival.
2. A Global Audience = Global Opportunity
CES is where every handshake could mean global exposure.
Make every interaction account!
- 53% of visitors are senior-level decision-makers
- Media. Investors. Retailers. Creators. All under one roof
- 40.2% of attendees come from outside the U.S.
Your space needs to translate across industries, time zones, and attention spans. That’s where we come in. We don’t build for the locals. We build for everywhere. When we design, we don’t just think “Will they see you?” We ask, “Will they remember you after 500 booths?” What is going to make people remember you even when they go home and get back to their crazy lives?
Think Global, Design Bold
Your booth isn’t just for one market, it’s for every market. The visuals, flow, and interactivity need to hit no matter where your audience comes from.
At Highway 85 Creative, we don’t build booths that whisper “local.” We build ones that shout “world stage.” Every detail is crafted to connect universally, design that speaks louder than language and energy that cuts through the noise. Because at CES, your brand isn’t just showing up, it’s representing your vision to the world.
3. The Buyers Are Here..So Stop Leaving Money on the Table
This is where business gets done.
Every lead has the potential to become a sale so don’t let the exposure go to waste.
- 64% of attendees have real buying power
- 305 Fortune 500 companies attend
- 60%+ of attendees are exec-level
Your Booth = Your Sales Engine
A beautiful booth is nice. A strategically built booth that turns interest into action? That’s profit. Looks get attention. Strategy gets results. When we design CES experiences, we’re not chasing compliments, we’re chasing conversions.
Because at CES, pretty doesn’t pay the bills, performance does. Your booth needs to be an experience that makes people stop and stare. And we make damn sure your booth delivers all of that.
4. Innovation Central, Trend-Spotting on Steroids
This is the launchpad for what’s next.
CES is where the future launches. It’s ground zero for what’s next with trends and techs that will shape the world in the next five years. People and ideas come from all over the world with the latest technology that everyone needs to hear about.
- 1,400+ startups featured in the Eureka Park innovation zone
- Breakthroughs in AI, mobility, digital health, sustainability, smart home, and VR/AR
- CES themes evolve around global impact, accessibility, and the future of energy
What That Means for Your Brand
Don’t let other people’s ideas shine out yours. The world’s most innovative ideas deserve an equally innovative booth, not an underthought setup with a logo slapped on it. Forget “product display.” That’s yesterday’s game. We help you build an experience that feels like innovation, one that people step into, feel, and remember.
5. If It’s Worth Doing, It’s Worth Going Viral
CES is a media magnet. If you want to press, this is it.
At CES, the competition isn’t just for attention, it’s for buzz. If your booth doesn’t stop people in their tracks, spark phones to come out, and flood social feeds, you’re missing the real audience. The key? Design for shareability. Build an experience so bold, interactive, and unexpected that it doesn’t just live on the show floor, it takes over the internet.
CES is a social media wildfire. One post can reach millions overnight
- 277 billion global media impressions
- 25,000+ media mentions
- Coverage from Forbes, TechCrunch, The Verge, FastCo, and everyone else
Be the Booth They Photograph
We build booths with angles that shoot well, light that pops, and moments people have to share.
Your space should hit the press reel, the TikTok feed, and the LinkedIn post, all before noon. At CES, you don’t just want attention. You want amplification. That’s what we build for.
6. Your Street Cred From The CES Stamp of Approval
CES Means “You’ve Made It”
Saying “we were at CES” instantly boosts your legitimacy. It tells the world your brand isn’t just part of the conversation, it’s leading it.
- UFI-audited attendance and exhibitor data = verified legitimacy
- Recognized globally as “the most powerful tech event in the world”
- Exhibiting here signals you’re not just relevant, you’re leading the pack
Turn Prestige Into Presence
Being at CES is cool. Being unforgettable at CES? That’s power. Anyone can rent an exhibit space. Not everyone can own it. That’s the line between showing up and standing out, and the brands that win don’t just build booths, they build moments. The kind that floods, sparks conversations, and makes everyone else wish they were there.
The Bottom Line
At CES, there’s no room for “good enough.” You either create an experience that people feel in their gut, or you blend into the noise. At Highway 85 Creative, we build the kind of booths that make people stop and stare. The ones that pull a crowd, flood feeds, and leave your competition wondering how you did it. This is where strategy meets spectacle, where story meets scale, and where your brand finally gets the spotlight it deserves.
So don’t just show up. Show off.
Let’s build your CES experience to break the internet and own the show floor.
Schedule a Discovery Call with Highway 85 Creative., and let’s create cool shit that gets remembered.
