Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to help you plan effectively.

The Breakdown: What You Need to Know

Booth Space

• Average Cost: $1,000 – $5,000 per 10×10 space
• Insight: The cost varies wildly based on the trade show and its location. High-profile shows in major cities command higher prices but offer incredible exposure and networking opportunities. Go big or go home!

Booth Design and Construction

• Average Cost: $50 – $150 per square foot
• Insight: This is our playground! Your booth’s design and construction are crucial for making a badass impression. At Highway 85 Creative, we specialize in custom booths that look stunning and align perfectly with your brand. We ensure every detail is crafted to captivate and engage your audience.

Graphics and Branding

• Average Cost: $500 – $5,000
• Insight: High-quality graphics are a must for drawing attention. From large-format prints to interactive displays, investing in professional graphics sets you apart. Our in-house graphics team creates visuals that tell your story and drive engagement.

Travel and Accommodation

• Average Cost: $1,000 – $5,000 per person
• Insight: Don’t forget about getting your team to the event! This includes airfare, hotel stays, meals, and transportation. Plan ahead and book early to manage these expenses effectively.

Marketing and Promotion

• Average Cost: $1,000 – $10,000
• Insight: Promote your presence before, during, and after the event. Email campaigns, social media ads, promotional materials, and post-show follow-ups are key. At Highway 85 we’re your creative partner! We can help develop a marketing strategy that drives traffic to your booth and keeps your brand top-of-mind.

Shipping and Logistics

• Average Cost: $1,000 – $5,000
• Insight: Transporting your booth materials and products can be a significant expense. A reliable logistics partner ensures everything arrives on time and in good condition. We manage trade show logistics so you can focus on engaging with your audience.

Miscellaneous Costs

• Average Cost: Varies
• Insight: These include electrical services, Wi-Fi, cleaning, and other on-site necessities. While they add up, they’re essential for a smooth and successful trade show experience. Our Account Director team are masters of logistics! We do our best to help lay these costs out so there are little to no surprises when the bill comes.

The Bottom Line

Trade shows are a big investment, but with smart planning and the right partners, they can deliver huge returns. At Highway 85 Creative, we’re all in on making your trade show experience epic. From jaw-dropping design and flawless construction to killer marketing and seamless logistics, we’ve got your back.

Ready to make a splash at your next trade show? Schedule a Discovery Call!