KBIS & IBS take Las Vegas

The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS) aren’t just trade shows—they’re the Super Bowl of the design, construction, and home improvement industries. If you’re serious about making an impact in these spaces, this is where you need to be.

This year had record-breaking attendance: with over 200,000 attendees and 1,800 exhibitors. For brands marketing to builders, remodelers, developers, and homebuilding pros, KBIS and IBS aren’t optional—they’re essential.

This year, our team had the privilege of bringing five incredible clients to Design & Construction Week. Each project tackled unique challenges and brought to life the goals and visions of our clients. 

The Lineup

Each booth was built to make waves:

• SPAN | 20×50 – A massive presence for a brand making big moves in smart home energy.
• FreePower | 20×30 – A cutting-edge booth designed to showcase next-level wireless power.
• Wood Veneer Hub (WVH) | 20×30 – A sleek, custom rental integrating their premium product.
• Sentry Building | 20×20 – A returning client stepping up their presence with fresh modifications.
• Streetleaf | 10×20 – A brand-new client making a big impact in a compact footprint.

Designing for Impact: How We Build Booths That Deliver

At Highway 85, every booth starts with one thing: defined goals. Before we touch a single design element, we work with our clients to lock in their objectives—whether it’s generating leads, launching a new product, or dominating brand awareness. Knowing what success looks like to you, and tailoring your exhibit to resonate with your target demographic is the name of the game.

Once your goals are set, we focus on creating a strong visual identity that captures attention and communicates your brand instantly. We use bold, high-quality graphic elements that are designed and printed on-site by our team of graphics badasses. We are at the forefront of ensuring consistency with your brand identity. 

Why does this matter? Attendees often decide whether to approach an exhibit within seconds, so your visuals and messaging must make a strong first impression.

Even the most stunning visuals won’t save a poorly designed booth. That’s why layout and flow are a top priority!. Each of our clients at KBIS & IBS featured an open, inviting space that attracted and engaged attendees. This includes designated zones for interactive experiences, such as product demos, consultations, and hands-on activities. A well-planned layout not only enhances the attendee experience but also maximizes the time they spend at your booth – hence why it’s always a non-negotiable that we knock it out of the park.. 

The layout of our SPAN booth was a masterclass in layout – check out each of these engagement vignettes: 

Lighting isn’t just about visibility—it’s about impact. Lighting sets the mood and tone that is key for drawing attention to the focal areas of your exhibit. Using spotlights or LED lighting is one of our favorite ways to draw attention to products, banners, or interactive zones. 

A well-lit exhibit not only looks professional but also helps guide attendees’ attention to the most important elements. Lighting controls the experience.

We’re incredibly proud of the attention to detail that we brought to fabricating the *insane* color-dynamic feature in our FreePower booth: 

In addition to lighting, creating engaging experiences are essential for attracting and retaining visitors. Great booths don’t just look good – they keep people engaged. Offering live demos to showcase your products or services in action is a MUST – after all, seeing is believing! Beyond demos, the best booths make people feel like they’re stepping into your brand’s world, which is key in encouraging longer conversations and meaningful connections. .Check out how we did this for WVH: 

Standout Booths. Real Results. No Compromises.

By nailing our must-have best practices – clear goals, strong visuals, thoughtful layout, engaging technology, strategic lighting, and interactive experiences – we create a trade show exhibits that not only stand out but achieve RESULTS!

Seeing our clients crush it at KBIS & IBS 2025 was a major win for our team. Watching them attract the right audiences, spark meaningful conversations, and drive real business impact is why we do what we do. And we’re already gearing up to do it all again—bigger and bolder—next year in Orlando.

Want to NAIL your presence at Design & Construction Week 2026 or any other upcoming show? Let’s make it happen!

Reach out to us now, and let’s create something extraordinary together.