2025 was a year of focused execution at Highway 85 Productions. We delivered activations built with precision, durability, and attention to detail. Every build was designed to perform exactly as intended, giving brands a strong presence and attendees a memorable experience.
Here’s a look at some of our favorite projects and the best activations 2025 that show our approach to high-quality production and flawless execution.
Red Bull Soapbox Races: Carts Built to Perform
At the Red Bull Soapbox Races, we designed and built custom carts with durability and safety in mind.
Engineered for the Track
- Precision construction: Each cart handled the demands of the course.
- Durable materials: Safety and performance guided material selection.
- Brand-focused design: Every cart reflected the team’s identity while maintaining structural integrity.
These carts combined functionality and design, creating hands-on experiences for fans and participants.
Heineken Star at the F1 Grand Prix Vegas
For the Heineken Club at the F1 Grand Prix, we built a Heineken Star Photo Op Podium that was visually striking and structurally sound.
Built with Care
- Strong structure: The installation supported crowds and event activity.
- Clean finishes: Lighting, edges, and surfaces were executed precisely.
- Fan engagement: The activation created an interactive space for attendees.
The Heineken Star exemplified thoughtful design paired with high-quality fabrication.
ESPN Fan Cave at ComplexCon
We created a Fan Cave booth for ESPN at ComplexCon 2025, designed for function and engagement.
Hands-On Experiences
- Sturdy build: The booth withstood continuous traffic and interaction.
- Interactive zones: Fans engaged with games, media, and content.
- Practical layout: The space allowed attendees to move freely while exploring.
This activation delivered a smooth, functional experience for visitors while representing the brand effectively.
Sun Pacific at IFPA 2025
For Sun Pacific, we constructed a 20×50 booth at IFPA 2025.
Large-Scale Production
- Structural integrity: The booth supported interactive displays and meetings.
- Durable elements: Materials were selected for performance throughout the event.
- Efficient layout: Traffic flow and engagement were designed into the space.
The booth combined scale with precision to create a high-functioning event space.
Axon Week 2025
We delivered multiple activations for Axon Week 2025 with a focus on durability and usability.
Built to Work
- Reliable construction: Displays handled heavy interaction throughout the week.
- Consistent quality: Every element met high standards of craftsmanship.
- Smooth operations: Installation, use, and teardown were fully coordinated.
These activations provided a functional, polished experience for attendees.
La Mesa RV Permanent Interior
The La Mesa RV permanent interior project focused on custom, high-quality fabrication.
Precision Interiors
- Tailored fit: Every component was built to specification.
- Durable finishes: Materials provided long-lasting quality and aesthetic appeal.
- Exact installation: Cabinets, lighting, and furniture were integrated carefully.
The permanent interior reflected our focus on meticulous craftsmanship and professional execution.
Posh Fest Activation
For Posh Fest, we built an activation with durable structures and functional design.
Engaging and Reliable
- Sturdy construction: The activation withstood crowds and hands-on interaction.
- Attention to detail: Visual and functional elements were executed carefully.
- Optimized flow: Layouts encouraged participation and safe movement.
The Posh Fest activation delivered a complete experience for attendees and the brand.
Why These Activations Stand Out
The best activations 2025 reflect several core principles:
- Production-focused design: Every build was created to perform reliably.
- High standards: Details, materials, and execution were handled carefully.
- Consistency: Quality was maintained across all projects and industries.
- Memorable experiences: Every activation delivered an engaging and functional result.
We focus on execution and craftsmanship, making sure every activation performs the way it’s meant to.
Looking Ahead
In 2026, our goal remains precision, quality, and functional production. The projects from 2025 demonstrate how attention to detail and reliable builds create experiences that leave an impression.
Whether for an event, festival, or permanent installation, Highway 85 Productions delivers the production expertise and high standards needed to bring your activation to life.
Ready to turn your next idea into a flawless, high-impact experience? Let’s build it together. Schedule a FREE discovery call today to get started.
