The ROI of Experience: How Interactive Booths Generate 5x More Leads

In the thunderous, high-stakes arena of a trade show, blending in is a death sentence. Your goal isn’t just to be seen, it’s to be remembered, engaged with, and talked about. The future of exhibitions is experiential, and the best trade show booth designers know that the ultimate Return on Investment (ROI) doesn’t come from […]

Why Your Booth is Getting Skipped and How to Fix It In 2026

After 20+ years designing for events across the nation, we’ve seen booth strategies evolve. But the post-pandemic shift has been seismic.  Attendees are more selective and digitally saturated than ever. If your traffic is dwindling, the problem isn’t the crowd, it’s the experience you’re offering.  Relying on a pop-up banner, a branded table throw, and […]

The 4-Month Journey of Creating a Badass CES Booth

CES isn’t just a trade show; it’s the global stage where tech titans and scrappy startups alike vie for the world’s attention.  The spotlight is blinding, the competition is fierce, and the audience is the most discerning on the planet.  To stand out here, you don’t just need a booth. You need an experience.  You […]

The Future of Trade Shows: How Special Tech Continues to Change the Game

How Special Tech Continues to Change the Game In the world of experiential marketing and brand activations, staying ahead of the curve ALWAYS means embracing the latest tech.  At Highway 85 Creative, we *strongly* believe that cutting-edge tech is one of the necessary secret ingredients to making your trade show pop off.  From holograms to […]

Technology For Your Booths & Events? Hell Yes!

Technology in general, and trade show tech in particular, is constantly moving ahead at a rapid pace. Companies are eager to embrace the hot next thing but don’t always know if it’s a wise investment. Here’s our take on tech trends in recent years and how to make the most of tradeshow trends expo booths.  […]