How We Embed the Latest Technology into Your CES Booth Design

CES is more than a trade show; it’s a high-stakes battleground for attention. In a sea of innovation, a standard pop-up banner and a draped table simply won’t cut it. To captivate, engage, and convert the world’s most tech-savvy audience, your booth must be a living, breathing embodiment of your brand’s vision. It needs to […]

The Future of Trade Shows: How Special Tech Continues to Change the Game

How Special Tech Continues to Change the Game In the world of experiential marketing and brand activations, staying ahead of the curve ALWAYS means embracing the latest tech.  At Highway 85 Creative, we *strongly* believe that cutting-edge tech is one of the necessary secret ingredients to making your trade show pop off.  From holograms to […]

Matrix Panels vs Box Panels & 5 Other Design Decisions You Should Know

Let’s get real—trade show success isn’t luck, it’s strategy. Every design choice you make is either setting you up to crush the floor… or disappear into it. There is no one-size-fits-all solution. Want a booth that actually pulls people in and gets remembered? Then you’ve gotta get intentional with your setup. From the backbone of […]

Technology For Your Booths & Events? Hell Yes!

Technology in general, and trade show tech in particular, is constantly moving ahead at a rapid pace. Companies are eager to embrace the hot next thing but don’t always know if it’s a wise investment. Here’s our take on tech trends in recent years and how to make the most of tradeshow trends expo booths.  […]

Insider Tips to Use Tech & Increase ROI at Your Next Trade Show

Tech is everywhere, and we recently wrote about fear holding people back from using it like they should in their trade show strategy. There are a few additional things holding them back, and it’s time to bust through these misconceptions. Trade show tech is an essential part of successful trade show trends expo booths; here’s […]