5 Takeaways From Design & Construction Week 2025

KBIS & IBS take Las Vegas The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS) aren’t just trade shows—they’re the Super Bowl of the design, construction, and home improvement industries. If you’re serious about making an impact in these spaces, this is where you need to be. This year had record-breaking […]

The Ultimate Trade Show Checklist: Everything You Need for a Standout Exhibit

Trade shows are a massive opportunity to showcase your brand, connect with potential customers, and drive business growth. But let’s be real—a successful trade show presence doesn’t happen by accident. It takes planning, strategy, and execution to stand out in a sea of exhibitors. At Highway 85 Creative, we know what it takes to create […]

Trade Shows Are Competitive—Here’s Why You Need a Creative Agency to Win

Trade shows are a battleground for attention. With hundreds—sometimes thousands—of exhibitors vying for the same audience, it’s not enough to simply show up with a booth and some brochures. You need a presence that captivates, engages, and delivers results. That’s where a creative agency like Highway 85 Creative comes in. We specialize in turning ordinary […]

The Rebel’s Guide to Trade Show Timelines: Why They’re Non-Negotiable

At Highway 85 Creative, we don’t just build exhibits—we own the trade show game. We’ve seen some brands completely dominate and others struggle to even get their booth up in time. The difference? A rock-solid timeline. Timelines aren’t just a “nice-to-have”—they’re the backbone of a successful trade show strategy. If you want to avoid stress, […]

The Real Price of Standing Out: Our Take on Trade Show Budgets

Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to […]

Stop Making Trade Show Conversations About Budget; Focus On This Instead

Let’s dive into a common scenario, my friends. When I ask prospects about their goals for their trade show program, I’m often met with a recurring response that doesn’t quite hit the mark. They start talking about their limited budget and how they’re concerned we won’t be able to bring their vision to life.This response […]