From Leads to Legacy Clients: The Ultimate Post-Show Follow-Up Playbook

Let’s get one thing straight: Your trade show was a waste of time if your leads end up rotting in a spreadsheet. Most companies mess this up: they collect business cards like Pokémon, then ghost their prospects with weak-ass “nice to meet you” emails. Not you. Not anymore. This playbook is your fucking blueprint for […]

What Everyone Gets Wrong About Reducing Their Trade Show Budget

Raise your hand if you had to make budget cuts in your business to deal with the unpredictable economy or other financial limitations. Ok, pretty much everyone’s hand is up, right? Still, even if your marketing budget – and therefore your trade show budget – has been slashed doesn’t mean your trade show ROI has […]

Stop Making Trade Show Conversations About Budget; Focus On This Instead

Let’s dive into a common scenario, my friends. When I ask prospects about their goals for their trade show program, I’m often met with a recurring response that doesn’t quite hit the mark. They start talking about their limited budget and how they’re concerned we won’t be able to bring their vision to life.This response […]