The 4-Month Journey of Creating a Badass CES Booth
CES isn’t just a trade show; it’s the global stage where tech titans and scrappy startups alike vie for the world’s attention. The spotlight is blinding, the competition is fierce, and the audience is the most discerning on the planet. To stand out here, you don’t just need a booth. You need an experience. You […]
Post-Show Success: How To Extend Your CES Activation Through Digital Channels
The lights on the Las Vegas Strip have dimmed. The booth is packed away. For many companies, the story of their CES presence ends here: a successful but fleeting moment in time. But at Highway 85 Creative, we believe your investment shouldn’t be confined to four days in a convention center. The real ROI begins […]
6 Booth Design Lessons from CES 2025
CES is the ultimate playground for innovation, and every year, brands push the boundaries of booth design to stand out. CES 2025 was no exception: with mind-blowing tech, immersive experiences, and next-level engagement strategies. After walking the show floor and analyzing the most successful booths, we’ve distilled six key design lessons that any brand (big […]
The No-BS Guide to Owning Your Next Trade Show
My Learnings Taking Essence Cosmetics to ULTA FLC Hey there! I’m Brittney Martin, Artistic Director at Highway 85 Creative—a no-fluff, all-fire creative house delivering next-level trade show experiences. Since jumping into this world nearly three years ago, I’ve gone from a crash course in trade shows to leading the creative direction on some of our […]
The Ultimate Trade Show Checklist: Everything You Need for a Standout Exhibit
Trade shows are a massive opportunity to showcase your brand, connect with potential customers, and drive business growth. But let’s be real—a successful trade show presence doesn’t happen by accident. It takes planning, strategy, and execution to stand out in a sea of exhibitors. At Highway 85 Creative, we know what it takes to create […]
Trade Shows Are Competitive—Here’s Why You Need a Creative Agency to Win
Trade shows are a battleground for attention. With hundreds—sometimes thousands—of exhibitors vying for the same audience, it’s not enough to simply show up with a booth and some brochures. You need a presence that captivates, engages, and delivers results. That’s where a creative agency like Highway 85 Creative comes in. We specialize in turning ordinary […]
The Rebel’s Guide to Trade Show Timelines: Why They’re Non-Negotiable
At Highway 85 Creative, we don’t just build exhibits—we own the trade show game. We’ve seen some brands completely dominate and others struggle to even get their booth up in time. The difference? A rock-solid timeline. Timelines aren’t just a “nice-to-have”—they’re the backbone of a successful trade show strategy. If you want to avoid stress, […]
The Real Price of Standing Out: Our Take on Trade Show Budgets
Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to […]
FreePower’s Explosive Debut at KBIS 2024: How We Built a Show-Stopping Booth That Dominated the Scene
At Highway 85 Creative, we don’t just create— we blow minds and leave the competition eating dust. Our work with FreePower at KBIS 2024 was no different. FreePower, known for its high-end design and next-gen products, asked us to help them crash into their first-ever trade show with a booth that would turn heads and […]
Are You Sending the Right People to Trade Shows?
Are you getting the most bang for your buck as a trade show exhibitor? Many companies know they’re not, but they don’t know why not. Here’s a big part of the problem: Marketers are gung-ho about trade show planning and trade show marketing, but that’s where their intentionality stops. There’s one more piece of the […]