6 Booth Design Lessons from CES 2025
CES is the ultimate playground for innovation, and every year, brands push the boundaries of booth design to stand out. CES 2025 was no exception: with mind-blowing tech, immersive experiences, and next-level engagement strategies. After walking the show floor and analyzing the most successful booths, we’ve distilled six key design lessons that any brand (big […]
Why Your Giveaways Are Wack, and What to Offer Instead
Giveaways have been the trade show move since forever. Big brands, scrappy startups—everyone’s tossing out branded junk hoping it’ll buy them attention. But let’s call it what it is: most giveaways are trash. They don’t attract serious leads. They don’t spark lasting connections. And they definitely don’t build your brand. All you’re left with is […]
From Leads to Legacy Clients: The Ultimate Post-Show Follow-Up Playbook
Let’s get one thing straight: Your trade show was a waste of time if your leads end up rotting in a spreadsheet. Most companies mess this up: they collect business cards like Pokémon, then ghost their prospects with weak-ass “nice to meet you” emails. Not you. Not anymore. This playbook is your fucking blueprint for […]
Must-Have Design Elements Every Trade Show Booth Should Have in 2025
How We Design & Fabricate Instagram-Worthy Activations That Go Viral Trade shows are battlefields where brands clash for attention, leads, and dominance. If your booth looks like an afterthought, you’ve already lost. 2025 is all about next-level trade show booth design that crushes the competition. Here’s the blueprint to make sure your exhibit doesn’t just […]
FreePower’s Explosive Debut at KBIS 2024: How We Built a Show-Stopping Booth That Dominated the Scene
At Highway 85 Creative, we don’t just create— we blow minds and leave the competition eating dust. Our work with FreePower at KBIS 2024 was no different. FreePower, known for its high-end design and next-gen products, asked us to help them crash into their first-ever trade show with a booth that would turn heads and […]
Are You Sending the Right People to Trade Shows?
Are you getting the most bang for your buck as a trade show exhibitor? Many companies know they’re not, but they don’t know why not. Here’s a big part of the problem: Marketers are gung-ho about trade show planning and trade show marketing, but that’s where their intentionality stops. There’s one more piece of the […]
