FreePower’s Explosive Debut at KBIS 2024: How We Built a Show-Stopping Booth That Dominated the Scene

At Highway 85 Creative, we don’t just create— we blow minds and leave the competition eating dust. Our work with FreePower at KBIS 2024 was no different. FreePower, known for its high-end design and next-gen products, asked us to help them crash into their first-ever trade show with a booth that would turn heads and […]

4 Tips To Create A Stellar Experience At Your Trade Show Booth

Exhibiting at trade shows can require mega bucks, depending on the size of your booth, the sophistication of your custom exhibit and the show you’re attending. But it can also result in mega ROI if done right. So, how do you create a trade show experience that’s both memorable and achieves your wildest business outcomes? […]

3 Trends We’re Seeing With The Trade Show Comeback

While every industry was shaken up by the pandemic, few came to more of a screeching halt during the early days of COVID-19 than the trade show industry. Since then, countless shows have been made virtual or canceled entirely, leaving their future unclear. Thankfully, for us and marketing teams everywhere, trade shows are back – […]