The Real Price of Standing Out: Our Take on Trade Show Budgets

Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to […]

What Everyone Gets Wrong About Reducing Their Trade Show Budget

Raise your hand if you had to make budget cuts in your business to deal with the unpredictable economy or other financial limitations. Ok, pretty much everyone’s hand is up, right? Still, even if your marketing budget – and therefore your trade show budget – has been slashed doesn’t mean your trade show ROI has […]

Stop Making Trade Show Conversations About Budget; Focus On This Instead

Let’s dive into a common scenario, my friends. When I ask prospects about their goals for their trade show program, I’m often met with a recurring response that doesn’t quite hit the mark. They start talking about their limited budget and how they’re concerned we won’t be able to bring their vision to life.This response […]