5 Examples of Transformative Trade Show Booth Lighting
Grab Attention. Drive Traffic. Reinforce Your Brand. In the chaotic jungle of trade shows, where everyone’s fighting for attention, lighting isn’t just a tool—it’s your secret weapon. Forget basic illumination; we’re talking about lighting that transforms your booth into a high-impact, head-turning experience. Whether it’s dramatic spotlights, dynamic LED displays, or a subtle glow that […]
Top Trade Show Booth Trends of 2025
From Sleek Aesthetics To High Tech Integrations Trade shows have always been a badass way to connect with buyers and partners face-to-face, and as we barrel into 2025, they’re evolving faster than ever. Forget boring booths and forgettable experiences—this year is all about creating moments that stick. In this blog, we’re breaking down the top […]
5 Takeaways From Design & Construction Week 2025
KBIS & IBS take Las Vegas The Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS) aren’t just trade shows—they’re the Super Bowl of the design, construction, and home improvement industries. If you’re serious about making an impact in these spaces, this is where you need to be. This year had record-breaking […]
The Ultimate Trade Show Checklist: Everything You Need for a Standout Exhibit
Trade shows are a massive opportunity to showcase your brand, connect with potential customers, and drive business growth. But let’s be real—a successful trade show presence doesn’t happen by accident. It takes planning, strategy, and execution to stand out in a sea of exhibitors. At Highway 85 Creative, we know what it takes to create […]
The Real Price of Standing Out: Our Take on Trade Show Budgets
Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to […]
Collaborative Design Requires Different Shades of Creativity
After graduating from ASU with a degree in Art, my path to becoming Design Director at Highway 85 was anything but direct. However, my five-year journey here has taught me that everyone’s experiences and background uniquely prepare them to develop their own strengths. In the world of design, creativity cannot be confined to one standard […]
