How to Make a $25K Exhibit Booth Look Like $50K with Smart Custom Fabrication
You’re up against industry giants with marketing budgets that seem limitless. Their exhibit booths are sprawling, flashy architectural marvels, and your allocated $25,000 feels… inadequate. But here’s the secret they don’t want you to know: a sky-high budget is no match for sky-high ingenuity. With smart custom exhibit design and strategic exhibit fabrication, you can […]
Beyond Vinyl: 5 High-Impact Materials for Trade Show Backdrops
In the fast-scrolling world of event marketing, your trade show booth has less than three seconds to make an impression. While vinyl banners have their place, they often blend into a sea of sameness. To truly stop attendees in their tracks, you need to engage more than just the eyes: you need to engage the […]
The Psychology of Trade Show Design: How Booth Layout Influences Visitor Behavior
We like to say your booth talks before you do. It can whisper “average” or shout “you need to stop here.” The choice is yours. While flashy graphics and cutting-edge technology are crucial, they are merely tools. The true foundation of a high-performing booth is an understanding of human psychology. Our white-glove, end-to-end process isn’t […]
The Evolution of CES Booth Design: From Static Displays to Immersive Experiences
Remember the trade shows of yesteryear? The ones where “innovation” was a cardboard cutout, a laminated spec sheet, and a salesman who looked as bored as you felt? Those days are dead and buried. The Consumer Electronics Show isn’t just a conference; it’s a gladiatorial arena where tech titans clash for attention, and their weapon […]
5 Trade Show Booth Designs That Dominated the Competition
In the bustling world of trade shows, standing out takes more than just a table and a banner. At Highway 85 Creative, we’ve designed and built numerous booths that stand out on the trade show floor. Here are five exceptional examples that showcase how to achieve bold creativity, immersive experiences, and unforgettable branding. These five […]
Must-Have Design Elements Every Trade Show Booth Should Have in 2025
How We Design & Fabricate Instagram-Worthy Activations That Go Viral Trade shows are battlefields where brands clash for attention, leads, and dominance. If your booth looks like an afterthought, you’ve already lost. 2025 is all about next-level trade show booth design that crushes the competition. Here’s the blueprint to make sure your exhibit doesn’t just […]
Everything You Need to Know About Modular Trade Show Booths
Maximize Your Multi-Show ROI Without Sacrificing Style Trade shows are one of the most powerful ways to put your brand on blast, make real connections, and flex in a crowded space. But if you’re hitting multiple shows a year, how do you stay consistent without blowing your budget or starting from scratch every time? Enter: […]