The Silent Salesperson: How Lighting and Signage Can Increase Basket Size by 30%

Highway 85 Creative Retail Transformation for Harley Davidson

In the high-stakes world of retail, every square foot is prime real estate.  You’ve invested in beautiful custom retail displays and a compelling retail environment design, but are you overlooking the two most powerful, yet subtle, tools in your arsenal?  Lighting and signage aren’t mere utilities; they are your most effective silent salespeople, working 24/7 […]

5 Examples of Transformative Trade Show Booth Lighting

Disney Studiolab custom trade show booth lighting

Grab Attention. Drive Traffic. Reinforce Your Brand. In the chaotic jungle of trade shows, where everyone’s fighting for attention, lighting isn’t just a tool—it’s your secret weapon. Forget basic illumination; we’re talking about lighting that transforms your booth into a high-impact, head-turning experience. Whether it’s dramatic spotlights, dynamic LED displays, or a subtle glow that […]