Why KBIS + IBS Are Blowing Up (and What That Means for You)

Something’s shifted on the trade show floor, and it’s not just the foot traffic. KBIS and IBS aren’t just growing..they’re exploding. These two shows have become the premier arena for brands who know that the future of home innovation isn’t about categories, it’s about convergence. At Highway 85 Creative, we’ve been in the thick of […]
The Evolution of KBIS + IBS Booth Design: From Static Displays to Full-On Brand Experiences

From Tablecloths to Total Takeovers Remember when trade show booths were just tablecloths, some sad gizmos, and a bored salesperson counting down the hours till teardown? Yeah, that era’s six feet under. The modern show floor at KBIS + IBS isn’t a trade show anymore, it’s a damn arena. A battlefield where brands throw down […]
The 4-Month Journey of Creating a Badass KBIS & IBS Booth

The KBIS Booth Design Process: Turning Concepts into Experiences The Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) aren’t just trade shows, they’re battlegrounds for innovation. The best designers, builders, and brands all show up to flex their creativity, push boundaries, and steal attention. To stand out here, you can’t just show […]
Post-Show Success: How To Extend Your KBIS + IBS Activation Through Digital Channels

Your KBIS + IBS Booth Was Just the Beginning The Real Show Starts When the Lights Go Out The lights of Orange County Convention Center have dimmed. The carpet’s rolled up. The booth that took months of design, planning, and numerous coffeeruns has been boxed, crated, and shipped home. Most brands call it a wrap […]
6 Booth Design Lessons from KBIS + IBS 2025

Only the Bold Survived (or Designed to Dominate) Let’s be real for a second. KBIS + IBS 2025 wasn’t a trade show, it was a war zone of creativity. Booths weren’t displayed. They were declared. Every brand that mattered came out swinging. If you walked in with a “standard setup”, a few counters, a TV […]