Why Your Giveaways Are Wack, and What to Offer Instead

Giveaways have been the trade show move since forever. Big brands, scrappy startups—everyone’s tossing out branded junk hoping it’ll buy them attention. But let’s call it what it is: most giveaways are trash. They don’t attract serious leads. They don’t spark lasting connections. And they definitely don’t build your brand. All you’re left with is […]