8 Fresh Trends Redefining Experiential Marketing in 2025

Horton booth showcasing 8 Trends redefining experiential marketing designed by Highway 85 creative

In a world obsessed with AI, virtual reality, and digital engagement, some brands are returning to basics: creating real, tangible experiences that captivate audiences without relying on screens or algorithms.  As we get closer to 2026, experiential marketing is seeing a resurgence of human-centric, tactile, and unexpected interactions.  Here are 8 trends bringing brand marketing […]