The Secret Sauce to Shareable Brand Activations
How We Design & Fabricate Instagram-Worthy Activations That Go Viral Welcome to the Attention Economy Let’s cut the fluff: brands live and die by the share button. In a world where attention spans are shorter than a TikTok trend, your activation better be so damn magnetic people can’t help but stop, stare, and smash that […]
From Wall to WOW: How Grand Format Graphics Can Transform Any Space
From Retail Stores to Office Spaces & Beyond Let’s be real: your walls are silent salespeople. Blank, boring, and begging for attention. But slap on some grand format graphics, and suddenly, those same walls are screaming your brand’s story in 4K glory. We’re not talking about weak-ass posters or pixelated decals. This is large-scale, high-impact […]
How To Do a Client Conference Right in 2025: 10 Brand Experiences We Loved From AXON Week in Phoenix
In late April, our hometown Phoenix Convention Center transformed into a high-energy masterclass in engaging brand experiences and client conferences. Who was behind designing and producing many of the most buzzworthy moments? We were! At Highway 85, we designed and brought to life some of the coolest activations at the conference. From larger-than-life photo moments […]
5 Examples of Transformative Trade Show Booth Lighting
Grab Attention. Drive Traffic. Reinforce Your Brand. In the chaotic jungle of trade shows, where everyone’s fighting for attention, lighting isn’t just a tool—it’s your secret weapon. Forget basic illumination; we’re talking about lighting that transforms your booth into a high-impact, head-turning experience. Whether it’s dramatic spotlights, dynamic LED displays, or a subtle glow that […]
3 Trends We’re Seeing With The Trade Show Comeback
While every industry was shaken up by the pandemic, few came to more of a screeching halt during the early days of COVID-19 than the trade show industry. Since then, countless shows have been made virtual or canceled entirely, leaving their future unclear. Thankfully, for us and marketing teams everywhere, trade shows are back – […]
