From Concept to Reality: The Badass BTS of a Custom Trade Show Booth

With Insight Into Our Recent 20×30 Exhibit for Black Duck Ever wondered what it takes to transform a killer custom trade show booth idea into a jaw-dropping reality? At Highway 85, we don’t just build exhibits—we engineer brand experiences that command attention.  Buckle up, because we’re taking you behind the scenes of how we take […]

The Pros & Cons of Renting vs. Buying Custom Booths

The pros and cons of renting vs. buying custom booths

So you’re looking at your list of trade shows for the next year and wanting to set a strategy that will wow your audience and get results. Part of this decision-making process, of course, is figuring out whether to go with custom exhibit rentals or actually purchase custom booths. Which is more cost-effective, and which […]