How We Embed the Latest Technology into Your CES Booth Design

CES is more than a trade show; it’s a high-stakes battleground for attention. In a sea of innovation, a standard pop-up banner and a draped table simply won’t cut it. To captivate, engage, and convert the world’s most tech-savvy audience, your booth must be a living, breathing embodiment of your brand’s vision. It needs to […]

The 4-Month Journey of Creating a Badass CES Booth

CES isn’t just a trade show; it’s the global stage where tech titans and scrappy startups alike vie for the world’s attention.  The spotlight is blinding, the competition is fierce, and the audience is the most discerning on the planet.  To stand out here, you don’t just need a booth. You need an experience.  You […]

Post-Show Success: How To Extend Your CES Activation Through Digital Channels

The lights on the Las Vegas Strip have dimmed. The booth is packed away. For many companies, the story of their CES presence ends here: a successful but fleeting moment in time.  But at Highway 85 Creative, we believe your investment shouldn’t be confined to four days in a convention center. The real ROI begins […]

The Evolution of CES Booth Design: From Static Displays to Immersive Experiences

Remember the trade shows of yesteryear? The ones where “innovation” was a cardboard cutout, a laminated spec sheet, and a salesman who looked as bored as you felt? Those days are dead and buried. The Consumer Electronics Show isn’t just a conference; it’s a gladiatorial arena where tech titans clash for attention, and their weapon […]

6 Booth Design Lessons from CES 2025  

 CES is the ultimate playground for innovation, and every year, brands push the boundaries of booth design to stand out. CES 2025 was no exception: with mind-blowing tech, immersive experiences, and next-level engagement strategies. After walking the show floor and analyzing the most successful booths, we’ve distilled six key design lessons that any brand (big […]