5 Recent Brand Activations and Pop-Ups We Love
1. Delta Lounge at SXSW Delta reimagined the chaotic energy of SXSW into a sophisticated brand oasis, converting a downtown Austin restaurant into a retro-futuristic airport lounge that felt custom, high end, and media-worthy. Why It Worked for Delta How Highway 85 Can Recreate It We’d design a modular lounge system with custom airline-themed furniture […]
8 Fresh Trends Redefining Experiential Marketing in 2025
In a world obsessed with AI, virtual reality, and digital engagement, some brands are returning to basics: creating real, tangible experiences that captivate audiences without relying on screens or algorithms. As we get closer to 2026, experiential marketing is seeing a resurgence of human-centric, tactile, and unexpected interactions. Here are 8 trends bringing brand marketing […]
The Secret Sauce to Shareable Brand Activations
How We Design & Fabricate Instagram-Worthy Activations That Go Viral Welcome to the Attention Economy Let’s cut the fluff: brands live and die by the share button. In a world where attention spans are shorter than a TikTok trend, your activation better be so damn magnetic people can’t help but stop, stare, and smash that […]
How To Do a Client Conference Right in 2025: 10 Brand Experiences We Loved From AXON Week in Phoenix
In late April, our hometown Phoenix Convention Center transformed into a high-energy masterclass in engaging brand experiences and client conferences. Who was behind designing and producing many of the most buzzworthy moments? We were! At Highway 85, we designed and brought to life some of the coolest activations at the conference. From larger-than-life photo moments […]