How We Embed the Latest Technology into Your CES Booth Design

CES is more than a trade show; it’s a high-stakes battleground for attention. In a sea of innovation, a standard pop-up banner and a draped table simply won’t cut it. To captivate, engage, and convert the world’s most tech-savvy audience, your booth must be a living, breathing embodiment of your brand’s vision. It needs to be an experience.

For Highway 85 Creative, “cool sh!t” is just the baseline. At CES, we engineer spaces that plug you directly into the tech-driven ecosystem your audience came to experience

Our philosophy, nothing in your booth is accidental—every detail is built with your goals in mind.

Here’s how we seamlessly weave the latest technology into the very fabric of your CES booth design.

1. Building Immersive Environments with Large-Format LEDs

Gone are the days of static backdrops. We use seamless LED video walls not as simple screens, but as dynamic environments. Imagine wrapping attendees in a

narrative that explains your product’s journey or surrounding them with real-time data visualizations.

For unique spaces, we leverage flexible LED walls. This technology can curve around custom structures, create stunning arched entryways, or even form cylinders and tunnels, transforming your footprint into a truly custom and unforgettable architectural marvel.

2. Creating “Wow” Moments with Holograms & Volumetric Displays

Stop telling people your product is revolutionary; show them. Through holograms and immersive display tech, we can make your product hover in mid-air. It feels like a trick, but it’s actually strategic storytelling in action.

Use a hologram to:

• Deconstruct a complex product to showcase its inner workings.
• Display a life-sized version of a product that’s too large to bring to the show.
• Have your CEO appear to give a presentation simultaneously in multiple locations.

This technology stops traffic and creates the iconic, shareable moment that defines CES success.

3. Driving Engagement Through Interactive Touch

Passive observation is replaced by active participation. We embed large-format interactive touchscreens and multi-touch tables to turn visitors into users.

These aren’t just glorified PDF viewers. We design custom UX for:

• Product Configurators: Let attendees customize a product in real-time and see their creation come to life on a main LED wall.
• Interactive Gamification: Use fun, branded challenges to educate audiences about your features and capture high-quality lead data.
• Deep-Dive Content: Allow people to explore your technology layers at their own pace, freeing your staff to handle qualified conversations.

4. Amplifying Brand Presence with Digital Signage

Efficiency and impact are key. We strategically place high-brightness digital posters and slim-bezel monitors throughout your booth. This network allows you to:

• Control Messaging in Real-Time: Shift from technical specs to brand storytelling based on the audience present.
• Promote Demos & Talks: Display live countdowns to your next product demo, drawing crowds automatically.
• Show Social Proof: Integrate a live feed of social media mentions using your show hashtag, creating a powerful sense of community and social validation.

5. Thinking Outside the (Big) Screen with Unique Displays

True innovation lies in unexpected applications. We push beyond the flat screen to integrate technology in surprising ways:

• The LED Globe: Imagine a spherical display suspended above your booth, showing a rotating planet, a pulsing energy core, or your global impact. It’s a breathtaking centerpiece that symbolizes global ambition.
• Interactive Floors: Use projection mapping or pressure-sensitive LED floors to create paths that light up as people walk, or to display reactive visuals that respond to movement.
• Transparent OLED Screens: Place these in front of physical products to overlay digital data and graphics without obscuring the item itself, perfect for showcasing cutting-edge components.

Our Process: Technology with a Purpose

We never use tech for tech’s sake. Our integration process is meticulously strategic:

1. Define the Goal: Is it leads, awareness, or product launch? The goal dictates the tech.
2. Map the Journey: We storyboard the attendee’s path and identify key moments where technology can enhance, explain, or delight.
3. Seamless Integration: Our designers and tech architects work in tandem to ensure all technology is elegantly built into the structure—no visible wires, no clunky setups. It should feel innate, not installed.
4. Content is King: We work with you to develop stunning, high-resolution content specifically designed for each unique display surface and aspect ratio.
5. Reliability Engineering: We build in redundancy, conduct rigorous pre-show testing, and have technical staff on-site to ensure every piece of technology performs flawlessly under pressure.

At CES, your booth is your strongest salesperson, your most effective evangelist, and your most powerful ad campaign all rolled into one. By embedding the latest technology with intentionality and flair, we ensure it doesn’t just get seen—it gets remembered, shared, and celebrated.

Ready to build a booth that commands attention? Let’s talk about the technology that will define your CES presence.

Schedule a 15 minute Discovery Call here.