In the context of exhibit and event signage, a gobo refers to a freestanding sign or display panel, typically double-sided, that stands independently on the floor without attachment to a wall or larger structure. Gobo signs are used for wayfinding, sponsorship recognition, event branding, and directional messaging in event corridors, lobbies, and exhibit halls. The term is distinct from its lighting counterpart and refers specifically to the freestanding sign format.