Maximize Your Multi-Show ROI Without Sacrificing Style
Trade shows are one of the most powerful ways to put your brand on blast, make real connections, and flex in a crowded space. But if you’re hitting multiple shows a year, how do you stay consistent without blowing your budget or starting from scratch every time?
Enter: Modular Trade Show Booths — a flexible and cost-effective solution for brands who attend multiple shows.
At Highway 85 Creative, we’re pros at building unforgettable brand experiences—and modular booths are one of our favorite hacks for smart, scalable impact. Whether you’re looking to own a modular setup for long-term use or want to rent a killer layout for a one-off event, we’ve got you covered.
What Exactly Is a Modular Booth?
A modular trade show booth is designed with reconfigurability in mind—letting you use key elements again and again, in new ways, for every event on your calendar.A modular booth typically includes:
- Interchangeable panels (fabric, graphic, or digital)
- Customizable branding elements (backlit displays, counters, shelving, etc.)
- Reusable micro-experiences (demo stations, product displays, engagement zones)
They’re like a creative Swiss Army knife for your trade show game. They can be reconfigured in countless ways, modular booths adapt to different booth sizes, layouts, and branding needs, making them ideal for businesses that exhibit at multiple events.
Why Choose a Modular Trade Show Booth?
1. Cost-Effective
Most of our clients purchase modular booths because they offer serious long-term value. Instead of renting a booth for every show you can reuse and rearrange your modular components across a few different booth sizes to really maximize your investment. Pro Tip
Are you wondering if Modular is your team’s best option? If you’re more of a one-or-two-shows-a-year kind of brand, renting gives you a clean, professional presence without the long-term commitment.
2. Modular doesn’t mean cookie cutter
Modular booths aren’t just adaptable, they’re a blank canvas for your brand’s knockout punch. Want a custom dimensional logo that pops like a 3D middle finger to boring booths? Done. Need a custom demo station engineered to make your product shine? We’ll build it. Long story short, our matrix-style structural frames are just the beginning.
3. Scalability, Anyone?
Modular booths are the ultimate shape-shifters, expanding or contracting to dominate any space at any time. Whether you’re making the most of your 10×10 or want to pull those badass custom elements into your 40×40, modular builds have you covered! The best part? Your brands identity feels consistent no matter what size you’re showing up in.
Purchase vs. Rent: Which Option Is Right for You?
✅ Purchase a Modular Booth If You…
- Exhibit at multiple trade shows per year in multiple booth sizes
- Want a long-term branding asset that you can reuse
- Want to save money over time
✅ Rent a Booth If You…
- Only exhibit once or twice a year
- Need a cost-effective short-term solution
- Want to test different booth designs before committing to a purchase
Modular Booth In Action: SAND Technology
Our long term client SAND Tech goes to *many* shows a year, and our modular design set them up for success no matter what size footprint they deploy.
Check out the modular elements at play in these different booth sizes:
Work With The Best In The Biz:
At Highway 85 Creative, we provide white glove, full-service design and fabrication for any event your brand can imagine.
Want to learn more about our capabilities and meet the team? Schedule a Discovery Call here!
