From Concept to Reality: The Badass BTS of a Custom Trade Show Booth

With Insight Into Our Recent 20×30 Exhibit for Black Duck Ever wondered what it takes to transform a killer custom trade show booth idea into a jaw-dropping reality? At Highway 85, we don’t just build exhibits—we engineer brand experiences that command attention.  Buckle up, because we’re taking you behind the scenes of how we take […]

The No-BS Guide to Owning Your Next Trade Show

My Learnings Taking Essence Cosmetics to ULTA FLC Hey there! I’m Brittney Martin, Artistic Director at Highway 85 Creative—a no-fluff, all-fire creative house delivering next-level trade show experiences. Since jumping into this world nearly three years ago, I’ve gone from a crash course in trade shows to leading the creative direction on some of our […]