The Number One Mistake Brands Make with Vehicle Wraps and How to Avoid It
A vehicle wrap is one of the most powerful marketing investments you can make. It’s a mobile billboard that works 24/7, generating thousands of impressions for pennies per view. But most brands are blowing it. They pour thousands of dollars into a rolling brand statement, only to end up with a generic, forgettable mobile eyesore […]
What Are Grand Format Graphics? Become an Expert Here
In today’s visually driven world, businesses and brands need to make a big impression. Literally. That’s where grand format graphics come in. From towering billboards to massive trade show displays, these large-scale visuals dominate advertising, retail, and event spaces. But what exactly are grand format graphics? How are they produced, and why are they so […]
From Wall to WOW: How Grand Format Graphics Can Transform Any Space
From Retail Stores to Office Spaces & Beyond Let’s be real: your walls are silent salespeople. Blank, boring, and begging for attention. But slap on some grand format graphics, and suddenly, those same walls are screaming your brand’s story in 4K glory. We’re not talking about weak-ass posters or pixelated decals. This is large-scale, high-impact […]
How to Harness the Power of Grand Format Graphics in Any Environment
Become an Expert in Graphics for Trade Shows, Your Office, and Out-of-Home In a world where attention spans are shorter than ever, your brand’s graphics matter more than ever. If your graphics aren’t stopping people in their tracks, they’re getting ignored. Full stop. Grand-format visuals aren’t just decoration—they’re weapons. Weapons that grab attention, shape environments, […]
Tips To Make Your Logo Stand Out
A well-designed logo is the cornerstone of a successful brand and business. Without a distinguishable, memorable, and relevant logo, companies get lost in competitive and saturated markets. Using the right logo can ultimately mean the difference between failure and success regardless of the quality of the products and services you provide. With a few tips […]
Collaborative Design Requires Different Shades of Creativity
After graduating from ASU with a degree in Art, my path to becoming Design Director at Highway 85 was anything but direct. However, my five-year journey here has taught me that everyone’s experiences and background uniquely prepare them to develop their own strengths. In the world of design, creativity cannot be confined to one standard […]
The Four Words We Want Every Client To Say
We put a lot of effort into developing amazing trade show concepts, and we are always eager to share them with our clients. Once, a customer exclaimed, “Wow, that’s totally us!” when we presented our ideas. This comment stayed with me as it not only represented customer satisfaction but also something more meaningful. Hearing those […]