Collaborative Design Requires Different Shades of Creativity

After graduating from ASU with a degree in Art, my path to becoming Design Director at Highway 85 was anything but direct. However, my five-year  journey here has taught me that everyone’s experiences and background uniquely prepare them to develop their own strengths. In the world of design, creativity cannot be confined to one standard […]

The Right Way to Fail in Business

Failure has become the new “it” thing in town.  It seems like everyone, from the talking heads to psychologists and even your nosy Aunt Sally is going gaga over the perks of falling flat on your face. And truth be told, they’re not entirely wrong. Failing in business is an essential part of the path […]

The Four Words We Want Every Client To Say

We put a lot of effort into developing amazing trade show concepts, and we are always eager to share them with our clients. Once, a customer exclaimed, “Wow, that’s totally us!” when we presented our ideas. This comment stayed with me as it not only represented customer satisfaction but also something more meaningful. Hearing those […]

The Pros & Cons of Renting vs. Buying Custom Booths

So you’re looking at your list of trade shows for the next year and wanting to set a strategy that will wow your audience and get results. Part of this decision-making process, of course, is figuring out whether to go with custom exhibit rentals or actually purchase custom booths. Which is more cost-effective, and which […]

Exhibiting At The Orange County Convention Center Vs. The Moscone Center

When you’re planning your trade show strategy and how big to go at each show, it’s wise to consider the show venue and city costs. In this post, we’ll compare two of the largest convention centers with which we have extensive experience.  On the east coast is the Orange County Convention Center in Orlando, Florida, […]