Matrix Panels vs Box Panels & 5 Other Design Decisions You Should Know

Let’s get real—trade show success isn’t luck, it’s strategy. Every design choice you make is either setting you up to crush the floor… or disappear into it. There is no one-size-fits-all solution. Want a booth that actually pulls people in and gets remembered? Then you’ve gotta get intentional with your setup. From the backbone of […]

Top Trade Show Booth Trends of 2025

From Sleek Aesthetics To High Tech Integrations Trade shows have always been a badass way to connect with buyers and partners face-to-face, and as we barrel into 2025, they’re evolving faster than ever. Forget boring booths and forgettable experiences—this year is all about creating moments that stick. In this blog, we’re breaking down the top […]

The Real Price of Standing Out: Our Take on Trade Show Budgets

Trade shows are golden opportunities to connect with your target audience, showcase your products, and generate leads. But let’s face it – figuring out the true cost of participating in a trade show can be overwhelming. At Highway 85 Creative, we’ve mastered the trade show scene, and we’re here to share some no-nonsense insights to […]

FreePower’s Explosive Debut at KBIS 2024: How We Built a Show-Stopping Booth That Dominated the Scene

At Highway 85 Creative, we don’t just create— we blow minds and leave the competition eating dust. Our work with FreePower at KBIS 2024 was no different. FreePower, known for its high-end design and next-gen products, asked us to help them crash into their first-ever trade show with a booth that would turn heads and […]

Are You Sending the Right People to Trade Shows?

Are you getting the most bang for your buck as a trade show exhibitor? Many companies know they’re not, but they don’t know why not. Here’s a big part of the problem: Marketers are gung-ho about trade show planning and trade show marketing, but that’s where their intentionality stops. There’s one more piece of the […]

4 Tips To Create A Stellar Experience At Your Trade Show Booth

Exhibiting at trade shows can require mega bucks, depending on the size of your booth, the sophistication of your custom exhibit and the show you’re attending. But it can also result in mega ROI if done right. So, how do you create a trade show experience that’s both memorable and achieves your wildest business outcomes? […]

3 Reasons Why Hiring A Creative Company For Trade Shows Is A Must

It’s a mixed bag when it comes to large companies and trade show planning, with many teams opting to hire outside help while others decide to make a go of it themselves. While this decision naturally depends on the available internal expertise and resources you have, there are always clear benefits to working with top […]

4 Questions To Ask to Hire the Right Creative Company for Trade Shows

So you’re committed to investing in your trade show strategy, doubling down on this area, and eager to drive big results. But how do you ensure you get real ROI on your efforts and the outcomes you’re hoping to achieve? The best trade show advice is to find an exhibit company that can act as […]

Tips To Make Your Logo Stand Out

A well-designed logo is the cornerstone of a successful brand and business. Without a distinguishable, memorable, and relevant logo, companies get lost in competitive and saturated markets. Using the right logo can ultimately mean the difference between failure and success regardless of the quality of the products and services you provide. With a few tips […]

Avoid Trade Show Disaster With These Simple Tips

You know that feeling. It is that feeling everyone who manages a trade show feels right before every show. That constant feeling that one or several of the million things that can go wrong will go wrong at your upcoming show causing it to be a disaster. Some of these things you can prevent and […]