Permanent Installation: Dealership, Custom Fabrication, Installation
In 2017, HWY 85 Creative embarked on an ambitious interior project for Harley, a client deeply rooted in American heritage. This monumental undertaking involved the complete transformation of a 150,000 square foot facility into a dynamic space that would redefine the customer experience. Collaborating closely with Bob Parsons, the owner, our team set out to create an immersive environment that honored Harley’s legacy while embracing modern innovation.
Custom interior design for Harley-Davidson dealership by Highway 85 Creative
Interior revamp of Harley-Davidson dealership by Highway 85 Creative
Custom graphic treatments at Harley-Davidson dealership by Highway 85 Creative
Overview of design elements at Harley-Davidson facility by Highway 85 Creative
ustom interior fabrication for Harley-Davidson dealership by Highway 85 Creative
Dynamic dealership space designed for Harley-Davidson by Highway 85 Creative

150,000 sq ft of innovation, tradition, and personal touches

revolutionizing harley

The Harley project stands as a statement to the power of collaboration and creativity. The revitalized facility not only exceeded expectations but also redefined the standard for customer experiences in the industry. Bob Parsons' personal touch and our meticulous craftsmanship have left an indelible mark on the Harley brand and its patrons.

Innovative interior design for Harley-Davidson dealership by Highway 85 Creative
Transformation of a 150,000 square foot Harley-Davidson facility by Highway 85 Creative

KEY FEATURES

Comprehensive Facility Overhaul: The project encompassed every aspect of the facility, from floor to ceiling, totaling 150,000 square feet of space.

Unique Amenities: Our design included unconventional features such as a tattoo parlor, wedding chapel, and a movie theater, adding layers of intrigue and excitement.

Personal Touches: Bob Parsons’ military background inspired elements throughout the facility, paying homage to his time in the United States Army Special Operations force.

Custom Fabrication: Our team executed intricate woodwork, metal fabrication, and graphic treatments to bring Parsons’ vision to life.

Diverse Graphic Treatments: Utilizing various techniques including perforated windows, vinyl graphics, and silicone edge graphics (SEG), we adorned the space with captivating visuals.

Unique amenities including a tattoo parlor and wedding chapel at Harley-Davidson dealership
Unique design features at Harley-Davidson dealership by Highway 85 Creative

Harley Davidson

HWY 85 and Harley Davidson's Journey to Redefine the Industry

Redefining Dealership Excellence

The Harley Davidson project exemplifies the seamless blend of tradition and innovation. By transforming a 150,000 square foot facility into a vibrant, multifaceted space, HWY 85 Creative has set a new benchmark for dealership design. The collaboration with Bob Parsons brought forth a unique, personalized environment that honors Harley's legacy and elevates the customer experience. This project highlights the impact of detailed craftsmanship, creative vision, and strategic execution, leaving a lasting impression on both the brand and its loyal patrons.

Daily!

impromptu
happy dances

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Innovative
Ideas born

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Expectations
Exceeded

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Finishing
touches added

straight from the horse's mouth

This is the biggest Harley dealership in the United States. People come to this town just to see this building, Highway 85 was a big part of making that happen.

-Mark Shreker YAM Representative

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